Vegan-Friendly Frozen Dessert Bars

Dairy Queen Created a Plant-Based, Non-Dairy Dilly Bar

The Dilly Bar is a Dairy Queen classic that combines soft serve with a crispy coating of chocolate and for the first time, Dairy Queen is debuting a dairy-free version of this frozen treat on a stick. The Non-Dairy Dilly Bar boasts a creamy coconut milk frozen dessert base with a covering of vegan chocolate, so that the beloved treat keeps its usual look but entirely with plant-based ingredients.

Dilly Bars have been served at Dairy Queen since 1955 and this product represents the first dairy-free offering from the soft serve chain.

Changing lifestyles and values are inspiring consumers to embrace creamy, dairy-free frozen desserts and some of the most popular ice cream desserts of all time are now being reinvented to meet this demand.

Image Credit: Dairy Queen

Dairy-free Frozen Desserts
The rise in demand for dairy-free alternatives is creating opportunities to innovate in the frozen dessert industry.
Plant-based Treats
Consumer interest in plant-based ingredients is driving the creation of dairy-free versions of classic desserts like the Dilly Bar.
Vegan Chocolate Coatings
The popularity of vegan diets is leading to the development of chocolate coatings made without dairy products.

Sectors Adopting This

Frozen Dessert Industry
The growing demand for dairy-free options is disrupting the traditional ice cream market and driving the need for new dairy-free products.
Plant-based Food Industry
As more people choose to follow a plant-based lifestyle, there is an opportunity to create innovative plant-based desserts and treats.
Vegan Chocolate Industry
The shift towards vegan and dairy-free diets is creating a market for vegan chocolate coatings, opening up new opportunities for manufacturers.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 45%
Activity 74%
Freshness 9%