Internet Education Buses

Google is Driving a Bus Across Bangladesh as a Digital Literacy Campaign

In an effort to help connect more than 500 college and university campuses in Bangladesh, this digital literacy campaign is hitting the open road. Google Bus Bangladesh just commenced a year-long trip by bringing together students from 35 different locations.

In total, the digital literacy campaign hopes to help 500,000 students learn about the power of the Internet by going on a 12 month road trip. The initiative aims to educate participants not just on the web's utility, but to help them plan and collaborate. The ultimate goal is to empower the next generation in the world's 8th most populated country and equip them with the tools needed to become successful entrepreneurs.

The students involved in the program will receive access to tutors and connected Android devices.

Digital Literacy Campaigns
Using buses as a mobile platform for digital literacy campaigns can help connect and educate students in remote areas.
Internet Education
Bringing internet education to students in developing countries can empower them to become successful entrepreneurs.
Connected Learning
Providing students with access to tutors and connected devices can enhance their learning experience and skills.

Where This Applies

Education
The education industry can benefit from investing in digital literacy campaigns and internet education initiatives.
Technology
The technology industry can play a significant role in providing the necessary tools and devices for internet education.
Social Impact
Businesses focusing on social impact can contribute to bridging the digital divide by supporting digital literacy campaigns.
SCORE
3.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 35%
Activity 69%
Freshness 8%

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