Avid online shoppers and informed consumers will find the statistics highlighted in the 'Digital Influence on Apparel Purchase' infographic insightful and eye-opening. The expansion of the Internet has impacted a number of industries, with e-commerce being one of the major streams.
Prior to the Internet, shoppers would turn towards traditional media like catalogs or go into the stores themselves when doing pre-purchase research. Today, almost every major retailer has an online website devoted to providing potential customers information about its goods. While in-store shopping won't be surpassed by pure online shops anytime soon, digital merchants are offering a few tricks of their own. Videos have become increasingly popular for Gen Y when it comes to product research, with retailers like ASOS.com taking this full storm.
The 'Digital Influence on Apparel Purchase' infographic reveals that shopping may be a mundane activity, but the methods of doing so are constantly changing.
Multimedia Shopping Stats
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