The video game company Steam has introduced digital gift cards this holiday season, encouraging consumers to give the gift of online convenience.
Prior to this digitized gifting program, fans of the company would have to rely on physical gift vouchers, or, purchase the individual games online, running the risk of potential inconvenience, or disappointment. With the new program, users can simply gift pre-set amounts, which are redeemable through one's Steam wallet. Once the funds have been deposited into the wallet, the user is free to purchase anything from games, to consoles and even merchandise from the brand's online market.
In addition to the voucher, these digital gift cards can be personalized with written messages, adding a slightly more emotional element to the convenient gifting opportunity.