Emotional Color-Coded Diaries

This Series Explores Different Emotions in a Visual Way

Portuguese designer 'Giestas' recently published a series that explores different emotions in a unique and creative way. While the majority of people experience a wide variety of emotions throughout the day, we rarely stop to dwell on those feelings. This series highlights all the emotions we feel throughout the day, including the ones we don't express.

The series is called 'Soft Cover Emotions' and it originally began as a way for Giestas to deal with his anxiety. Each day the artists would record his emotions and categorize them by color. He repeated this process for 300 days, documenting everything from from the emotions he did not express to the ones that he would recall after the fact. The final product displays an emotional journey in the form of colorful illustrations.

The unique project provides a visual way for viewers to explore different emotions.

Emotional Illustration
Opportunity to create visual representations of emotions to help people explore and understand their feelings.
Emotion Tracking
Opportunity to develop tools or apps that allow individuals to track and analyze their emotions throughout the day.
Art Therapy
Opportunity to leverage art as a therapeutic tool for managing emotions and mental well-being.

Sectors Adopting This

Art and Design
Opportunity for artists and designers to create innovative visual representations of emotions.
Technology
Opportunity for tech companies to develop emotion-tracking tools or apps.
Mental Health and Therapy
Opportunity for therapists and mental health professionals to incorporate art therapy into treatment plans.
SCORE
6.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 99%
Freshness 8%

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