Photographer Anthony Gayton captures model Philipp Bierbaum in a wintry menswear shoot in 'Die Presse' for Schaufenster. Bierbaum is the quintessential global traveler, looking great everywhere he goes. The pictorial appears as a supplement to Schaufenster, an Austrian magazine.
What I like most about 'Die Presse' for Schaufenster is the editorial's abundant use of color. No basic black here--just bright blue, deep red, burnt yellow, and warm neutrals. Yum.
Implications - Youth consumers have an intense urge to travel the globe. This desire stems from the cultural expectations and a desire for escapism from the quotidian. Companies should take this mindset into account when pitching products to this group.
World Traveler Editorials
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Candy Colored Menswear
Short Suiting Shorts
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.