'Die Presse' for Schaufenster Showcases Wintry Menswear for Jet-Setters
Marissa Brassfield — December 6, 2009 — Fashion
References: anthonygayton & thefashionisto
Photographer Anthony Gayton captures model Philipp Bierbaum in a wintry menswear shoot in 'Die Presse' for Schaufenster. Bierbaum is the quintessential global traveler, looking great everywhere he goes. The pictorial appears as a supplement to Schaufenster, an Austrian magazine.
What I like most about 'Die Presse' for Schaufenster is the editorial's abundant use of color. No basic black here--just bright blue, deep red, burnt yellow, and warm neutrals. Yum.
Implications - Youth consumers have an intense urge to travel the globe. This desire stems from the cultural expectations and a desire for escapism from the quotidian. Companies should take this mindset into account when pitching products to this group.
What I like most about 'Die Presse' for Schaufenster is the editorial's abundant use of color. No basic black here--just bright blue, deep red, burnt yellow, and warm neutrals. Yum.
Implications - Youth consumers have an intense urge to travel the globe. This desire stems from the cultural expectations and a desire for escapism from the quotidian. Companies should take this mindset into account when pitching products to this group.
Trend Themes
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Youth Travel Trend — Opportunity for companies to create products and experiences that cater to the cultural expectations and desire for escapism of young travelers.
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Colorful Menswear Trend — Disruptive innovation opportunity for fashion brands to incorporate vibrant colors into their menswear collections.
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Global Jet-setter Trend — Opportunity for travel and lifestyle brands to create products and services that enhance the experience of global jet-setters.
Industry Implications
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Youth Lifestyle — Youth-focused brands can develop travel-related offerings that align with the desires and expectations of young consumers.
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Fashion — Fashion brands can explore the use of bold and colorful designs in their menswear collections to cater to the demand for vibrant fashion choices.
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Travel and Hospitality — Travel companies can offer unique and personalized services to cater to the needs and preferences of global jet-setters.
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