Photographer Anthony Gayton captures model Philipp Bierbaum in a wintry menswear shoot in 'Die Presse' for Schaufenster. Bierbaum is the quintessential global traveler, looking great everywhere he goes. The pictorial appears as a supplement to Schaufenster, an Austrian magazine.
What I like most about 'Die Presse' for Schaufenster is the editorial's abundant use of color. No basic black here--just bright blue, deep red, burnt yellow, and warm neutrals. Yum.
Implications - Youth consumers have an intense urge to travel the globe. This desire stems from the cultural expectations and a desire for escapism from the quotidian. Companies should take this mindset into account when pitching products to this group.