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Witch Hazel To Cast Skin Spell On New Generation

 - Aug 19, 2007
References: brandweek
People spend hundreds of dollars each year on beauty products they hope will improve the look of their skin. Using Witch Hazel for skin is an ancient remedy that has been passed on from generations through word of mouth, and will now, for the first time, be featured in targeted ad campaigns. A common part of daily face cleansing rituals is using a toner, but it can also be costly and damaging to the skin. A lot of toners use harsh chemicals that literally strip off the top layer of skin, but Witch Hazel is a wallet-friendly (under $5), skin-friendly, natural solution to beautiful skin.

"A print campaign themed "Stop Stripping," via Milk Sono, South Norwalk, Conn., will run in Fitness, Marie Claire, Seventeen and Glamour; and banner ads will appear on Web sites including InStyle, Shape and MySpace. A dedicated Web site,, is designed to engage interaction, educate and promote the product line and a new contest. The campaign will coincide with the new packaging rollout in September. Spend was put at $3 million."