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Social Media Diaper Alerts

Huggies' TweetPee Tweets Parents When Their Infant Needs a New Diaper

— May 15, 2013 — Tech
Huggies' TweetPee tweets parents when their infant needs a diaper change. Now worrying about your infant all day long is made simple with new technology; simple things like receiving a Tweet when your baby needs a diaper change is making parenting so much easier.

The Huggies company has just introduced ‘TweePee,’ a Twitter bird-shaped sensor that can be attached to the baby’s diaper and linked to any parent’s or babysitter’s smartphone. When The little Bird sensor notices a change in moisture, it sends a tweet to your smartphone alerting you that it’s time to attend to your infant and do a diaper change.

The clever application also keeps track of how many diapers you use and lets you know when you’re running low. Unfortunately the application is only available in Portuguese right now, but you can be sure to see it hit the marketplace worldwide in the near future.
Trend Themes
1. Smart Diapers - Diapers that use sensors to detect moisture and send notifications to parents' smartphones will continue to gain popularity among busy parents.
2. Wearable Technology - The use of wearable technology for infants will increase as companies develop more devices that monitor and help care for babies in real-time.
3. Internet of Things - The integration of internet-connected devices like the TweetPee sensor into everyday baby products will become more widespread and accepted by consumers.
Industry Implications
1. Baby Products - Companies that create innovative baby products incorporating technology like the TweetPee sensor could disrupt the crowded baby products market.
2. Children's Wearables - As the market for children's wearables grows, companies that specialize in smart diapers and other infant monitoring devices will have a significant role to play.
3. Mobile Applications - Mobile app developers have an opportunity to create helpful tools for parents, such as apps that can track diaper usage and send real-time diaper change reminders.
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