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Amazing Female Boomers

Sixty-Year-Old Diana Nyad Prepares to Swim Cuba to Florida

— August 23, 2010 — Lifestyle
Sixty-year-old Diana Nyad is preparing to swim the 103-mile distance from Cuba to Florida this month -- 31 years after she first made the attempt. Nyad was considered to be the world's greatest long-distance swimmer for most of the 1970's. In 1979, she made a 102.5 mile swim from the Bahamas to Florida -- the longest in history to that point.

Diana Nyad hadn't done ocean swimming for over 30 years, until a year ago when she began training to make the Cuba to Florida swim. She'll be nearly 61 years old. Nyad hopes that her success will spur other boomers to shelve the idea that they are too old to live their dreams and start making them come true.

See training photos here.
Trend Themes
1. Boomer Fitness - The trend of seniors remaining active and pursuing fitness goals presents opportunities in industries such as health tech, nutrition, and fitness.
2. Non-traditional Athletes - The trend of non-traditional athletes conquering extreme feats presents opportunities in industries such as sports technology, extreme sports, and adventure travel.
3. Age Defying Athletes - The trend of older athletes competing at high levels presents opportunities in industries such as nutrition, healthcare, and sports fashion.
Industry Implications
1. Health Tech - Opportunities arise for the development of technologies that cater to the specific health concerns of an aging demographic, such as mobility, memory, and monitoring.
2. Fitness - Opportunities arise for new businesses or product lines that cater to the needs of the aging demographic, such as fitness classes and equipment, nutritional supplements, and clothing.
3. Extreme Sports - Opportunities arise for businesses that offer more inclusive experiences for non-traditional athletes and seniors, such as adventure tours, equipment rentals, and training programs.
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