This Diamond Studded Bra Makes Support a Flashy Affair
Jonathon Brown — November 7, 2012 — Fashion
References: fredandginger & luxurylaunches
If you're looking for some flashy lingerie, Fred & Ginger’s new diamond-studded bra may be on your shopping list. The collaboration with Diabloms Fine Jewelry features an 18 carat yellow gold frame and 69 small diamonds along with a half carat diamond hanging from a pendulum. Four more diamonds are found on each side of the underpants. The actual bra is made entirely of French silk satin.
While most over-the-top bras like this are only wearable on runways or in photo shoots, Fred & Ginger’s kick at the can comes off a bit more realistic. But then again, how realistic is a bra worth almost $40,000?
This diamond-studded bra will come in gold, black, navy and ivory and be sold at Coco de Mer’s Covent Garden store in London, England.
While most over-the-top bras like this are only wearable on runways or in photo shoots, Fred & Ginger’s kick at the can comes off a bit more realistic. But then again, how realistic is a bra worth almost $40,000?
This diamond-studded bra will come in gold, black, navy and ivory and be sold at Coco de Mer’s Covent Garden store in London, England.
Trend Themes
-
Luxe Lingerie — Opportunity for luxury brands to collaborate with high-end jewelry companies to create exclusive, high-priced lingerie collections.
-
Idea of Flashy Support — Increasing consumer demand for unique and novelty underwear items for personal self-expression and individuality.
-
Elevated Wearable Art — Booming market for high-end wearable art pieces like jewelry integrated into fashion items like lingerie.
Industry Implications
-
Luxury Fashion — Luxury lingerie makers should collaborate with high-end jewelry makers to create limited-edition collections, taking advantage of the growing interest in elevated wearable items.
-
Fine Jewelry — Opportunities for high-end jewelry makers to explore luxury intimates market by partnering with high-end lingerie brands to create exclusive or unique pieces.
-
Specialty Retail — Specialty retailers can benefit from catering to the demand for unique and extravagant lingerie lines that cater to an exclusive, affluent demographic.
5.3
Score
Popularity
Activity
Freshness
