Diamond Cab is a new social business venture that has found success by catering to a previously vacant niche in the Hong Kong taxi market.
Diamond Cab is Hong Kong's first wheel-chair accessible cab service, and only employs cabs that fit that mandate. What is remarkable about the new business venture however, is that it succeeds at being innovative in two respects. The first is that it provides a service previously unmet by any other company in the Hong Kong area. The second is that it is one of the very earliest and most prominent examples of social entrepreneurship within China -- a type of business that is rapidly becoming more popular.