The DHL 2011 campaign advertises such a reliable service that it not only makes a person's day, it makes an experience. For instance, in one of the two DHL 2011 print ads, a photographer receives a necessary lens on time, allowing him to capture his stunning Sahara surroundings. By opening the DHL box, a person opens up a world of possibilities.
Conceived and executed by Publicis/Burnett's Santiago, Chile branch, the DHL 2011 campaign plays on people's imaginations while also focusing on events that can actually happen. In this way, the DHL 2011 campaign triggers people's desires and shows them that those desires can be delivered right to their doorsteps.
The DHL 2011 ad campaign was art directed by Tomás Neely and Israel Urrutia and illustrated by Josefina Pro.