Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Matylda Krzykowski's 'MO' Project is About Beaten Chairs

 - Sep 30, 2009   Updated: Jun 8 2011
References: matandme.net & yankodesign
From the looks of Matylda Krzykowski's 'MO' (Modus Operandi) project, it looks like destroyed furniture is the new form of self-expression.

The destroyed furniture project features spruce chairs that have been seriously battered, broken, soiledâ€"even burned. According to Yanko Design, “Chairs are usually thought of as utilitarian objects and even at their most abstract design; remain functional. Krzykowski distorts this reality by artfully destroying them.”

Implications - Youth consumers are attracted to products that are rough round the edges. This aesthetic has a DIY feeling which they associate in their mind as being as being more authentic. Companies should offer products that are unfinished or slightly worn to appeal to this demographic.