DIY Milkshake Cups

Takara Tomy A.R.T.S.' 'Squeeze and Shaken' Makes Custom Dessert Shakes

Takara Tomy A.R.T.S. recently introduced the 'Squeeze and Shaken' for making DIY dessert shakes at home with just two ingredients—no blender necessary.

As its name suggests, the product takes the form of a soft, squeezable cup, to which consumers may add a cup of a frozen store-bought ice cream dessert. After the dessert has been crushed in the cup, it can be returned to the freezer for a few hours. Following this, milk can be added to the Squeeze and Shaken. At this stage, the bottom of the cup can be popped out to form a cone for even mixing.

Once the two ingredients have been combined, a cap can be placed on the top of the container and the kit's included straw can be inserted for instant drinking of one's DIY shake.

DIY Dessert Shakes
Opportunity for customizable dessert shake products that can be made easily at home without the need for a blender.
Squeezable Cups
Potential for innovative squeezable cups designed for crushing and mixing ingredients for desserts and beverages.
Instant DIY Shakes
Market potential for convenient kits that allow consumers to quickly make and enjoy their homemade shakes with minimal effort.

Where This Applies

Kitchen Tools and Gadgets
Innovative kitchen tools and gadgets that simplify the process of making homemade desserts and drinks.
Frozen Desserts
Opportunity for frozen dessert companies to develop customized products that can be easily mixed and consumed at home.
Beverage Packaging
Potential for packaging companies to create specialized containers and lids that allow for easy mixing and drinking of DIY shakes.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 60%
Activity 57%
Freshness 8%

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