Sarah Anne Ward, with the help of food stylists Heather Meldrom and Michelle Gatton, has created a mouth-watering, dessert-based photo series inspired by modern art. Ward uses classic dessert favorites like cake, jello and even the synthetic deliciousness of Twinkies to recreate works by Rothko, Pollock and Picasso, among others. The result is a colorful, captivating, and yummy series of photos.
The collection is showing at the SFMoMa and Ward plans on continuing to make edible art (this time styled after the work of Calder and Dali.) This photo series is a dream for any foodie, dessert lover, or modern art enthusiast. Make sure to check out this exhibit on a full stomach to avoid a indulging in a cake binge directly prior to viewing.
Key Themes Behind This Trend
- Edible Art
- The creation of food-based art has the potential to disrupt the traditional art world by creating a new type of sensory experience.
- Food Photography
- Combining food and photography in new and creative ways could lead to opportunities in product advertising, recipe development, and culinary education.
- Hyperrealistic Desserts
- Advancements in food technology and 3D printing could lead to the creation of even more realistic dessert replicas, revolutionizing the way we approach food and art.
Where This Applies
- Fine Art
- The art world can take inspiration from the creation of edible art, leading to new exhibitions, business models, and revenue streams.
- Food and Beverage
- The food and beverage industry can leverage the trend of hyperrealistic desserts and use them as a marketing tool to attract more customers and increase sales.
- Photography
- The intersection of food and photography offers opportunities for photographers to explore new styles and techniques, and could lead to new types of photography businesses.
