Nike recently launched a basketball collection that is specially designed for female athletes. Despite the fact that Nike has been producing basketball apparel for some time, the brand has not made this kind of performance gear available for women. This new collection aims to give women more options when it comes to basketball apparel.
Nike’s new ‘Elite Basketball’ performance collection marks the first time that the brand has produced basketball clothing for women. The garments were designed based on input from top players such as Elena Delle Donne, Chiney Ogwumike and Skylar Diggins. The collection is specially designed for female athletes, meaning the clothing features a distraction-free fit and feel. Some of the garments in the new collection include sweat-wicking pants and non-restrictive tanks.
The new collection demonstrates that brands are beginning to recognize the need to cater to female athletes.