Parent-Designated Parking Spaces

Potbelly's Parking Lot Now Helps Parents Enjoy Quiet Meals

With families cooped up together, Potbelly is introducing designated parking spots so that parents can enjoy a meal in peace and quiet outside of the house. Months ago, families might have been able to enjoy a change of pace by going out for a meal but quarantine has made pickup and delivery the only way to enjoy a restaurant-quality meal.

The Alone Time Parking Spots are labeled spaces that are free from children and conference calls, as many parents have naturally gravitated towards these spaces since the start of quarantine for a break from a noisy household and its distractions. As Potbelly parking lots are naturally vacant right now, these spaces are being turned into welcoming sites for safe social distancing.

Image Credit: Potbelly Sandwich Shop

Parent-designated Parking
Opportunity to implement designated parking spaces for parents seeking quiet and alone time outside the house.

Industries Being Reshaped

Hospitality
Potential to create designated parking spaces in hotels and resorts for parents looking to relax and unwind.
Retail
Opportunity to offer parent-designated parking spaces in shopping malls and stores to enhance the shopping experience for parents.
Entertainment
Potential to create parent-designated parking areas near entertainment venues to provide parents with a peaceful and enjoyable experience.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 40%
Activity 52%
Freshness 9%

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