New York City's Lower East Side based Design Gym created a clever front for their creative hub: a taco shop. Open from May 12 to 18th, an nondescript LES storefront will be made into a pop-up taqueria that will secretly house the idea accelerator.
Made up of a community of creative thinkers and problem solvers looking to redefine how people work, Design Gym will have walk-in hours for anyone looking for help with their own creative side projects, with a side of tacos. This will be in addition to daily workshops and nightly events for small groups from startups or established firms. The innovation lab will be disguised in an effort to get people more comfortable and willing to experiment.