Dynamically Versatile Decor

The SPC Autumn/Winter Collection is a Medley of Design Collaborations

The new SCP Autumn/Winter line of design collaborations is launching at the London Design Festival 2013, featuring exciting contributions from designers like Lucy Kurrein, Reiko Kaneko, and Mark McGinnis. The collection is comprised of pieces that can stand alone, or can be used in conjunction with one another. For example, Kurrein contributed a table set made up of a low, light oak table and a taller, more colorful steel counterpart. These pieces do make a dynamic duo, but they can also be used on their own.

Another collaborator, Donna Wilson, has created a spunky collection of patterned knit beanbags, as well as cushions, pillows and throws. Other pieces in the collection are simple and geared to being more effective; for instance, stools with an indentation for more comfortable seating, and coffee tables that are slanted to one side to better fit in with other furniture.

Design Collaborations
Exploring partnerships between designers to create innovative and dynamic furniture pieces that can be used alone or in combination.
Versatile Decor
Creating furniture and accessories that can be used in multiple ways to adapt to different spaces and changing needs.
Functional Furniture
Designing furniture with additional features or modifications to enhance comfort and usability.

Where This Applies

Furniture Design
Opportunity for furniture designers to collaborate with other designers and create unique and versatile pieces.
Home Decor
Market for versatile and functional home decor items that can adapt to different living spaces and lifestyles.
Interior Design
Demand for furniture and accessories that offer flexibility and can be used in various design schemes.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 32%
Activity 12%
Freshness 8%

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