Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Denny's Hobbit-Inspired Menu is Made for Middle-earth Residents

 - Oct 25, 2012
References: dennys & psfk
People will be able to get a taste of Middle-earth thanks to the Denny's Hobbit-Inspired Menu, which is set to debut on November 6, 2012. Created to help promote the first of three 'Hobbit' films, "The Hobbit: An Unexpected Journey," it will win potential audience members over through their stomach. Considering that Hobbits are known for their love of food, this is an appropriate campaign, to say the least.

Comprised of 11 items, the Denny's Hobbit-Inspired Menu will offer such dishes as the Hobbit Hole Breakfast, Frodo’s Pot Roast Skillet and Bilbo’s Berry Smoothie. Select Hobbit-inspired entrees will come with collectible trading cards. There will also be special placemats providing access to additional movie content via QR codes including videos, online games and a behind-­the-­scenes look at Denny’s national TV spot promoting the menu.