Once upon a time, a person had to be good looking to be a model. For Fall 2009, clothing line Deluxe bucked that trend by using models who look like weirdos. Decked out with porn staches, and unruly hair, these men are none too sexy. In fact, they’re kind of awkward.
Anyway, the actual Fall 2009 Deluxe clothing line is quite fashionable and easy to wear, if you can get past the unattractive models.
Implications - Consumers are looking for designs they can relate to. Products that use familiar materials appeal to shoppers who want to feel a relation to the purchases they make.