Artisanal Lifestyle Tech Sneakers

Jordan Brand's Delta SP Sneakers Arrive in Vachetta Tan

Jordan Brand introduces the new Delta SP sneaker silhouette adding to its selection of lifestyle footwear models. It was originally showcased in a preview by Edison Chen, founder of CLOT. The Delta SP takes elements from the sportswear brand's values -- high-tech performing materials alongside artisanal craftsmanship.

The sneakers boast a low-cut structure and is made from mesh materials for breathability before it features overlay details of both suede and synthetic materials. Additional padding can be found on the exposed foam tongue and heel collar to provide wearers ultimate comfort. The eyestays are slightly raised to give it a technical look before subtle branding details are added throughout the at the heel, tongue and pull tabs.

Image Credit: Nike

Artisanal Lifestyle Tech Sneakers
Opportunity for brands to incorporate artisanal craftsmanship and high-tech materials in lifestyle sneaker designs.

Where This Applies

Sports Footwear
Potential for sports footwear brands to innovate by combining high-performance materials with artisanal craftsmanship.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 12%
Freshness 9%

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