When most restaurants receive bad reviews on customer-driven sites like Yelp, they cower; San Francisco’s Delfina Pizzeria has instead chosen to thumb their collective noses at these disgruntled past customers.
Delfina Pizzeria has taken the best of the one-star Yelp reviews and turned them into staff tee shirts. The shirt featured to the right says, "The pizza was soooo greasy. I am assuming this was in part due to the pig fat." Another proclaims succinctly, "This place sucks."
Bragging About Bad Reviews
More Stats +/-
Marketing to Rockstars
Intentional "Leaks" to Raise Hype
Frenzied Product Reviews
Charming Dipped Sweets
Bizarrely Scaled Interiors