Neo-Traditional Blacked-Out Timepieces

The Defy Classic Black Defies the Tradition of Watch Design

Designed to conflict with the overtly traditional aspects of watch design, the Defy Classic Black Ceramic is a new timepiece from Zenith that embraces a blacked-out design and stealthy stylings. The new blacked-out watch is part of Zenith's Defy collection, with the Classic Black Ceramic being the early teaser before the official SIHH 2019 showcase.

As the name suggests, the Defy Classic Black Ceramic is constructed from ceramic. However, unlike traditional timepieces, this watch utilizes a tough black zirconium oxide ceramic, which offers a modern and forward-looking design. The ceramic construction is paired with a geometrically symmetrical open-worked dial to create a complicated look to the fairly simple three-hand watch with a day date.

Image Credit: Zenith

Blacked-out Timepieces
The trend of blacked-out timepieces offers a disruption to traditional watch design by embracing a sleek and stealthy aesthetic.
Ceramic Construction
The trend of using ceramic materials in watch construction provides an opportunity for innovative and modern designs.
Open-worked Dials
The trend of using geometrically symmetrical open-worked dials adds complexity and visual interest to minimalist watch designs.

Sectors Adopting This

Watch Industry
The watch industry can take advantage of the trend of blacked-out timepieces and ceramic construction to create innovative and contemporary watch designs.
Fashion Industry
The fashion industry can incorporate blacked-out timepieces as stylish accessories, offering a modern and edgy aesthetic.
Luxury Goods Industry
The luxury goods industry can capitalize on the trend of open-worked dials to create high-end, intricately designed timepieces that appeal to discerning customers.
SCORE
3.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 44%
Freshness 8%