This ad for Maybelline New York uses a simple black background with the definition of the word â€œlashâ€ in order to illustrate to women that with their brand of mascara, your lashes will be well â€œdefined,â€ hence using the definition of the word 'lash.' Simple, yet effective.
The ad was created by advertising agency McCann Erickson, DÃ¼sseldorf, Germany with creative direction by Simon Hattrup.
Implications - Simple branding and print advertisements are an excellent way to build intrigue and draw consumer's attention. Businesses that feel the need to over-clutter their branding and advertisements should consider simplifying visuals in order to get straight to the point with consumers who have little time to spend dissecting advertisements.