Big Hair + Beauty's CURL Defining Cremé Gel is a product that was created for consumers with hair that is curly, coiled or kinky and helps to provide definition and a light to medium hold. CURL boasts a unique texture, as the brand describes it as a hair product that looks like a cream and acts like a gel.
The new product from the natural haircare brand is packed with nourishing ingredients like mango butter, flaxseed and broccoli seed oil, catering to consumers who aim to live more consciously. As the brand's founder Melissa Sinclair describes, "Our customers have grown and we have too. They’re not just seeking out better products with better ingredients, they’re living and breathing conscious lifestyle in all areas of their lives and we aim to serve that."
Why This Trend Is Growing
- Cream-like Hair Gels
- Cream-like hair gels provide a unique texture and innovative combination of ingredients for consumers with curly, coiled, or kinky hair.
Industries Being Reshaped
- Natural Haircare
- The natural haircare industry can capitalize on the trend of cream-like hair gels by offering products with nourishing ingredients and conscious living values.
- Conscious Lifestyle
- The conscious lifestyle industry can embrace the trend of cream-like hair gels as an extension of their values, catering to consumers seeking better products with better ingredients in all areas of their lives.
- Personal Care Products
- The personal care products industry can tap into the trend of cream-like hair gels by developing innovative products that provide definition, hold, and nourishment for various hair types.
