The Moroso exhibit at the Orgatec furniture show looks like an underwater sanctuary. Aqua blue glass walls provide the backdrop for deep green seaweed-inspired chairs.
The Italy-based furniture company created an ocean of calm in Cologne with additional reef-like seating in sea breeze colors punctuated with a flirty urchin chair in blood red.
Take inspiration from the Moroso exhibit and create your own ocean utopia with the colors of the sea.
Implications - As consumers become increasingly more informed about the state of their environment, they are eager to adopt green habits into their lifestyles. They also wish to obtain environmentally themed products that will reflect their eco-friendly values to their peers. Companies can manufacture products that resemble or depict elements of nature in order to appeal to green demographics.