The Black-owned haircare brand Bomba Curls spotlights an award-winning deep conditioning hair mask called the Forbidden Hair Mask. The product promises to restore the elasticity of curls while also enhancing moisture penetration and shine.
Bomba Curls' Forbidden Hair Mask includes powerful botanicals that provide "nourishment from root to tip." The brand has blended Cinnamon Extract ("a remarkable stimulant" that boasts anti-fungal, anti-bacterial, and antioxidant properties), Cupuacu Butter, Pistachio Oil, and Turmeric. Hailed as an Amazonian super-ingredient, Cupuacu Butter boasts "an extremely high moisture absorption capacity." For scale, it is 200% greater than that of shea butter. Pistachio Oil, on the other hand, is naturally rich in biotin and, thus, helps with comparing hair loss and stimulates growth. Finally, Turmeric supports scalp health and stimulates blood circulation to follicles. The deep conditioning hair mask is also cruelty-free and sustainable.
Image Credit: Bomba Curls
What's Driving This Trend
- Super-ingredient Hair Products
- Opportunity for brands to create hair products using powerful natural ingredients
- Cruelty-free and Sustainable Haircare
- Brands can capitalize on the shift towards more eco-friendly and animal-friendly products
- Hair Masks for Curly Hair
- Opportunity for brands to create hair masks specifically for those with curly hair
Who This Affects Most
- Beauty
- Opportunity for the beauty industry to tap into the growing demand for natural and sustainable haircare products
- Natural Products
- Opportunity for the natural products industry to expand into the haircare market
- Curly Haircare
- Opportunity for the haircare industry to focus on products specifically designed for those with curly hair
