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Witchy Brew Cupcakes

These Decorative Halloween Cakes are Inspired by a Magical Cauldron

— October 8, 2015 — Lifestyle
These simply decorated Halloween cakes by Cupcakes and Kale Chips take inspiration from the magical brew lurking in a witch's cauldron. The cupcakes are meant to replicate the green potion bubbling overtop of the large black pot filled with the ability to grant wishes and toy with mortals.

The cupcakes begin with a pre-made devil's food cake mix that is baked in black cupcake paper liners to replicate the shape and aesthetic of a black cauldron. Once cooled, the cupcakes are topped with a cream cheese frosting made with sugar, heavy cream and vanilla. The frosting is dyed a ghoulish green using food coloring and topped with large green apple gum balls and circular sprinkles to replicate the brewing bubbles.
Trend Themes
1. Halloween-themed Treats - Innovative businesses can create Halloween-inspired desserts that tap into the holiday season and bring character into their products, attracting customers seeking unique experiences.
2. Pre-made Mixes - Companies can tap into consumers' convenience and time-saving demands by offering pre-made mixes and bases to facilitate dessert making.
3. Decoration Kits - Decorative kits can help consumers craft themed desserts more easily and efficiently, and offer businesses an opportunity to attract customers looking to create memorable experiences.
Industry Implications
1. Food and Beverage Industry - Innovative companies within the food and beverage industry can tap into seasonal trends and holiday-inspired products to generate increased sales and customer interest.
2. Baking Ingredients Providers - Companies involved in providing baking ingredients can offer consumers pre-made mixes and bases to make the baking experience more convenient, even for more complex products and decorations.
3. Bakery and Pastry Shop Owners - Bakery and pastry shop owners can develop unique and attractive decoration kits for themed desserts, providing added value for customers who want to make an impression with their creations.
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