Wilton and BuzzFeed's culinary brand, Tasty, came together to create a series of fun decorating kits to help kids exercise their creative skills in the kitchen. The kits include a variety of activities for decorating cookies and cakes, and making candies, each of which appeals to a new generation of decorators—specifically Tasty's Gen Z audience.
The Tasty by Wilton kits include all of the necessary tools and instructions for making great-looking edible creations. Some of the options available for purchase include classics like the Buttercream Icing 101 Kit, Royal Icing 101 Kit and Fondant Skills 101 Kit, plus playful ones like the Succulent Garden Cookie Kit and the Coffee Shop Cookie Kit for creating a cookie house and latte art on cookies.
What Makes This Trend Stand Out
- Skill-building Kits
- There is an opportunity for more companies to create skill-building kits for kids focusing on areas like cooking.
- Generation Z Marketing
- The success of the Tasty by Wilton kits shows that targeting Generation Z with creative and fun products can be highly lucrative.
- Edible Art
- As interest in food decoration grows, businesses could explore developing more advanced kits and tools for creating edible art.
Sectors Adopting This
- Kitchen Products
- Companies in the kitchen products industry can invest in creating more skill-building kits for kids to increase their revenue.
- Food Brands
- Food brands, especially those targeting Generation Z, should explore creating playful and creative products to appeal to this demographic.
- Arts and Crafts
- The success of the Tasty by Wilton kits suggests that companies in the arts and crafts industry could create more food decoration products to meet the growing demand.
