Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
These Stylish Home Decor Pieces Smell Like Nostalgic London Locations
Designer Tom Dixon has launched a line of fun decor pieces that are infused with the scents of various London locations so that home owners can have nostalgic smells fill up their rooms. Infusing scent with home decor is a great way to get consumers to engage with their surroundings.
Dixon created the 'MUD collection' entirely from materials and objects explicitly from London. From things like red bricks to the scent of London's famous parks, each of these pieces are infused with the fragrance of stereotypically London smells. The design of the decor pieces play off of the scent so a red brick embossed with the words 'London' will actually smell like an antique red brick building. The minimalistic and utilitarian design of these scent-filled decor items would look great in any home.
Dixon created the 'MUD collection' entirely from materials and objects explicitly from London. From things like red bricks to the scent of London's famous parks, each of these pieces are infused with the fragrance of stereotypically London smells. The design of the decor pieces play off of the scent so a red brick embossed with the words 'London' will actually smell like an antique red brick building. The minimalistic and utilitarian design of these scent-filled decor items would look great in any home.
