Designer Tom Dixon has launched a line of fun decor pieces that are infused with the scents of various London locations so that home owners can have nostalgic smells fill up their rooms. Infusing scent with home decor is a great way to get consumers to engage with their surroundings.
Dixon created the 'MUD collection' entirely from materials and objects explicitly from London. From things like red bricks to the scent of London's famous parks, each of these pieces are infused with the fragrance of stereotypically London smells. The design of the decor pieces play off of the scent so a red brick embossed with the words 'London' will actually smell like an antique red brick building. The minimalistic and utilitarian design of these scent-filled decor items would look great in any home.