Over the past few years there have been many creative December advent calendars launched with a focus on food, but bakery chain Greggs is putting a new spin on this idea with its new limited-edition calendar.
Rather than featuring a selection of baked goods inside, the advent calendar invites consumers to tear off a coupon each day that can be redeemed each day for a freshly baked treat. Some of the options available include selections from Greggs' Christmas menu, including the Festive Bake, flavored lattes, sweet mince pie and sausage rolls.
As well as helping to save space in a consumer's home because it does not include cumbersome compartments, the December advent calendar encourages frequent visits to the bakery chain's store and emphasizes freshness.
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