These Ads are in an Effort to Raise Money for Deaf and Blind Kids

 - Jun 13, 2013
References: ridbc.org.au & adsoftheworld
These adorable teddy bear ads were created by the Royal Institute for Deaf and Blind Children in an effort to raise money for their cause. These ads catch the viewers attention using cute plush toys that are missing ears and eyes.

In one of these heart string-tugging ads, a yellow teddy bear whose eyes and ears are missing has outstretched arms, as if he were looking for a hug. In the other ad photo a light brown teddy hangs his head in despair (he too is missing eyes and ears). These cute ad photos aim to raise awareness and money for this completely noble cause. Sight and sound come naturally to most and so it’s easy to take it for granted. It’s hard to imagine losing one’s sight and how that would impact day to day life.

These plush bear campaign ads make concerned citizens want to help out this worthy cause.