These New Dead Man’s Fingers Rums Come in Four Flavors
Michael Hemsworth — November 26, 2020 — Marketing
References: deadmansfingers & talkingretail
A new lineup of Dead Man’s Fingers rum products are being launched by the brand just in time for the holidays to offer consumers a way to whip up high-quality cocktails at their leisure. The spirts come in four flavor options including Liquorice & Blackcurrant, Dragon Fruit, Banana and Cherry, which are each packaged in the brand's own skull glasses. Priced at £22.95 each, the spirits are being launched from Parfett's in the UK for shoppers to pick up alongside their favourite seasonal product varieties.
Dead Man’s Fingers rum Brand Manager Sam Caulfield spoke on the new spirits saying, "The trend for flavored/spiced rums has continued to gain traction over the past year, now making it the fastest growing spirits category, and this is something that we’re seeing reflected in the brand’s success. We have built a loyal fan base of consumers who love the innovative flavors profiles, versatility and quirky personality of the brand, and our skull shaped glasses have become somewhat of a collector’s item. With this in mind, we’re confident that the combination of these limited edition flavors with the bespoke skull glasses will provide the trade with a brilliant gift offering, which is sure to be a hit with rum lovers this Christmas”.
Dead Man’s Fingers rum Brand Manager Sam Caulfield spoke on the new spirits saying, "The trend for flavored/spiced rums has continued to gain traction over the past year, now making it the fastest growing spirits category, and this is something that we’re seeing reflected in the brand’s success. We have built a loyal fan base of consumers who love the innovative flavors profiles, versatility and quirky personality of the brand, and our skull shaped glasses have become somewhat of a collector’s item. With this in mind, we’re confident that the combination of these limited edition flavors with the bespoke skull glasses will provide the trade with a brilliant gift offering, which is sure to be a hit with rum lovers this Christmas”.
Trend Themes
1. Flavored/spiced Rums - Opportunity for innovative rum brands to capitalize on the growing demand for unique and unconventional flavors.
2. Limited Edition Products - Potential for brands to create exclusivity and generate excitement among consumers by offering limited-edition flavors and packaging.
3. Collectible Packaging - Opportunity for brands to attract collectors and enthusiasts by designing unique and distinctive packaging like Dead Man's Fingers' skull-shaped glasses.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can create innovative rum products to cater to the growing demand for flavored and limited-edition options.
2. Gift and Specialty Retail - Gift and specialty retailers can capitalize on the trend of limited-edition products by offering exclusive rum flavors and collectible packaging as unique gift options.
3. Consumer Packaged Goods - Consumer packaged goods companies can explore unique packaging designs to create collectible and memorable product experiences for customers.
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