Whether it’s a climb at an altitude of 2,000m or a small roadway through a seemingly endless cornfield, the Tour de France is sure to always provide viewers with captivating visuals. This year marks the 100th year anniversary of le tour and with it comes a brilliantly designed finish.
Starting in Porto-Vecchio and finishing in the beautiful Versailles, each stage offers something unique to the viewer as well as the rider. As the yellow jersey continues to change bodies throughout the tour, riders will claim their right to the spotlight. Something as small as a bent rear derailleur can instantly snatch victory away from some pour soul.
The 100th anniversary will host a spectacular and monumental finishing stage. Starting in the gardens of Versailles, past the Jacques Anquetil monument, through the Louvre courtyard and finishing around the Arc de Triomphe. Through all the blood, sweat and tears, the Tour de France 2013 is sure to provide some stunning moments.
Why This Trend Is Growing
- Virtual Tour De France
- There is an opportunity for a virtual cycling platform that allows viewers to experience the race in real-time from anywhere in the world.
- Sustainable Cycling Tourism
- There is an opportunity for eco-friendly cycling tours that showcase the beauty and uniqueness of regions and tourist attractions in different cities around the world.
- Smart Cycling Wearables
- There is an opportunity for wearable technology that helps cyclists measure and monitor their performance in real-time, optimizing their fitness and endurance during races like the Tour de France.
Industries Being Reshaped
- Sports Technology
- The sports technology industry can develop hardware and software products that optimize cycling performance, create virtual cycling experiences, and track cycling data.
- Sustainable Tourism
- The tourism industry can invest in sustainable cycling tourism to promote eco-tourism, healthy living, and tourism in lesser-known regions and cultural heritage sites.
- Fashion Technology
- The fashion and wearable technology industries can collaborate to design smart and fashionable cycling wearables that enhance performance and safety during races like the Tour de France.
