EDC Bicycle Race Knives

The Opinel 2022 Tour de France No.08 Folding Knife is Limited-Edition

The Opinel 2022 Tour de France No.08 Folding Knife is a limited-edition everyday carry (EDC) accessory for makers and DIYers alike with a penchant for professional cycling to pick up.

The knife was created in collaboration with cyclist and art director Manivelle (Matthieu Lifschitz), and comes in two styles to choose from. The Les Maillots edition mimics leader jerseys with a series of dots, while the Landmarks edition boasts landmarks from across France.

The Opinel 2022 Tour de France No.08 Folding Knife comes specially wrapped along with a Tour de France sticker to make them a must-have for avid fans or would-be participants. Each of the knives feature the signature design of the brand's pocket tool with a high-quality blade that locks into place or stays closed with a twist.

Limited-edition Collaborations
The success of the Opinel 2022 Tour de France No.08 Folding Knife shows potential for limited-edition collaborations in EDC accessories to hook collectors and enthusiasts.
Innovative Designs in Established Industries
Partnering with an artist who is also a cyclist, Lifschitz brings new design ideas to established industries like cycling and knife-making.
Branded Collectibles
The inclusion of Tour de France stickers with each Opinel 2022 Tour de France No.08 Folding Knife can encourage brand loyalty and offer opportunities for creating branded collectibles.

Where This Applies

Cycling Industry
Collaborating with niche communities such as avid cyclists in the design of limited-edition products can attract new customers and build brand loyalty.
EDC Accessories Industry
Exploring new design ideas and partnering with creators outside the industry can result in unique and innovative products that attract new audiences and create new markets.
Knife-making Industry
Partnering with artists and creators can lead to new design concepts and limited-edition collaborations that cater to collectors and enthusiasts.
SCORE
1.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 5%
Activity 15%
Freshness 13%