Making its debut at the 2007 Pebble Beach Concours d'Elegance, the 2008 DBS clearly grabbed the spotlight, having already appeared in the last Bond movie. When it becomes available next year, the DBS will be Aston Martin's top of the line car.
Implications - The consumer is driven by what they see in the media. With an item like this, the appeal is a combination of the sleek, modern design as well as the fame it has for being in a blockbuster film. When it comes to advertising, nothing does it better than putting the product in a full-length movie with lots of exciting action and good-looking people. It's almost like having a really long star-studded commercial.
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