The Dazed Magazine Flex editorial featuring model Helen Severin sheds light upon the beauty of body builders. While the sport is seldom seen in high end fashion productions, photographer Ben Toms focused in on high muscle mass and athletic positioning.
Stylist Mattias Karlsson highlighted the abs, legs and bulbous arms of Severin with much attention to detail. Although the well-oiled body parts stood out all on their own, Karlsson contributed to the set with bright orange vests, loose fitting turtle necks, athletic bomber jackets and metallic zip up pants. These pieces are each bold in their own right, showcasing Karlsson's talent as well as Dazed Magazine's willingness to go the extra mile during the Fall 2014 season.
Why This Trend Is Growing
- Bodybuilding Fashion
- Bodybuilding-inspired fashion is breaking barriers and embracing high muscle mass as a new beauty aesthetic.
- Athletic Positioning in High-end Fashion
- Fashion editorials are showcasing athletic positioning and highlighting the aesthetic appeal of powerful physiques.
- Bold Styling for Bodybuilders
- Stylists are embracing bold clothing choices to accentuate the muscular bodies of bodybuilders in fashion shoots.
Industries Being Reshaped
- Fashion
- Fashion industry professionals can explore the growing market of bodybuilding-inspired clothing and accessories.
- Fitness and Health
- Fitness and health industry professionals can collaborate with fashion brands to promote body-positive messaging and inclusive aesthetics.
- Photography and Art
- Photographers and artists can experiment with capturing the aesthetic beauty of high muscle mass and athletic positioning in their work.
