The Dazed & Confused July 2012 'Lady Grinning Soul' fashion spread comes across as an entirely impromptu production. Photographer Yelena Yemchuk is known for her artistic abilities as the past director of the Smashing Pumpkin's public image and as a present contributor to Japanese Vogue, the New Yorker and W Magazine.
Yemchuk's collaboration with Dazed & Confused furthers her already stellar media-based reputation. Her focus on Laura Kampman resonates with the model's current Balenciaga and Sonia Rykiel campaigns, now the lead image for numerous high fashion advertisements. Kampman's talent and looks have been bolstered by Lady Grinning Soul's candid characteristics, seen by way of local passerby's, bustling metro stations and a quick pit stop made at a dimly lit butcher shop.