Modern startups like to tout their superior office culture when compared against traditional businesses, and DayOne is a service that helps those new companies to back up their big talk. The company lets businesses order custom-designed swag bags that they can give as a welcoming present for new employees, giving those fresh hires material proof of their value at the company.
DayOne's branding leans into the language of startups as well. The company offers three different packs with increasing amounts of swag: the simplest tier is called 'Bootstrapped', the middle tier 'Series B', and the top tier 'Unicorn'. These packs include gifts like t-shirts, hoodies, mugs, water bottles, notepads, and stickers. All of those items will be custom-branded with the ordering company's logo at no extra charge, and DayOne offers free delivery within the UK.
Why This Trend Is Growing
- Customized Onboarding
- Opportunity for businesses to personalize onboarding experiences through custom-designed swag bags.
- Startup Branding
- Growing trend of using startup-inspired language and branding to create a unique company culture.
- Employee Engagement
- Increasing focus on fostering a sense of value and belonging among new hires through tangible gifts and branded merchandise.
Industries Being Reshaped
- Corporate Gift
- Disruptive innovation opportunity within the corporate gifting industry by offering customizable swag packs for employee onboarding.
- E-commerce
- E-commerce platforms can cater to the demand for custom-branded merchandise for company onboarding, creating a new niche market.
- Human Resources
- Human resources departments can leverage custom onboarding packs to enhance the employee experience, driving better engagement and retention.
