This creative Harley-Davidson ad promotes and encourages those who are unfulfilled at their day job to seek a more adventurous lifestyle. The essence of this ad, which is titled 'Inner Child' aims to foster feelings of wanderlust and excitement.
The silent commercial features a man who appears to be suffocating under the constraints of disappointment at work. Suddenly, with the help of his inner child, he is boarding a plane and taking a trip across the world. The ad shows the once unfulfilled man enjoying a bonfire on a tropical beach, hitchhiking in the desert and finally cruising on the back on a motorcycle.
The Harley-Davidson ad aims to reignite the feelings of seeking wild adventures and thrills. The ad ends with the phrase "whatever is in you, is out there." Watching is ad will certainly have any thrill-seekers immediately itching to hop on the back of a motorcycle.
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