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Minuscule Oil Refinery Photography

This David LaChapelle Series is Stunning and Sends a Message

— July 20, 2014 — Social Good
Turning mundane everyday materials into stunning small-scale oil factories, this new David LaChapelle series portrays the famous photographer's change of heart. Having made his name in the industry by photographing A-List celebrities and high fashion shoots, the latest David LaChapelle series is unexpected because the photography guru chose to turn his lens to the issue of environmental activism.

For the ‘Land Scape’ series, the photographer teamed up with Hollywood movie prop people to transform everyday materials like candy wrappers, cardboard, egg crates and hair rollers into beautifully detailed minuscule models of oil refineries. Shot in the same style LaChapelle applies to his other fashion work -- garish lighting and a hyper-saturated look -- the photography series shines a light on how humans consume fossil fuels.
Trend Themes
1. Environmental Activism - The use of unconventional photography techniques to promote environmental issues can be a disruptive innovation opportunity.
2. Transforming Mundane Materials - Transforming everyday materials such as candy wrappers, cardboard, or hair rollers into something stunning creates an opportunity for disruptive innovation in the art and design industry.
3. Hyper-saturated Look - The use of hyper-saturated looks in photography can be a disruptive innovation opportunity in the visual arts industry and can change the way we view mundane objects.
Industry Implications
1. Environmental Awareness - The use of creative photos that promote environmentalism can be transformative for non-profit organizations, awareness campaigns, and governmental institutions.
2. Visual Arts and Photography - The implementation of new techniques and unconventional materials in photography and the visual arts can be a game-changer for artists, designers, and photographers alike.
3. Sustainability - Transforming mundane materials into something extraordinary could create sustainable alternatives for building and construction, packaging, or even fashion, opening room for disruptive innovation opportunities.
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