David Beckham is the new face of Sainsbury's, and the first David Beckham Sainsbury's TV ad has been released, which features him playing football blindfolded with the ParalympicsGB Visually Impaired Football Team.
In support of the Sainsbury's 1 Million Kids Challenge, the David Beckham Sainsbury's ad aims to promote Paralympic sports to one million children. Sainsbury's hopes that one million kids will try a Paralympic sport before the 2012 Games, says Mirror.
The commercial shows Beckham putting on a blindfold and learning how to play with the visually impaired team. One of the players from the ParalympicsGB Visually Impaired Football Team guides him in running across the field and manipulating the ball without sight. As you'll see, the confidence Beckham usually displays on the field is replaced with hesitancy and a bit of fumbling. Watch the whole video to see how this football star fares during the game.