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Sustainable Skivvies

David Adjaye Pact Underwear Benefits Tree Planting in Africa

David Adjaye Pact underwear represents the second iteration of Pact's sustainable skivvies, which follows Yves Behar's previous collection.

The David Adjaye Pact underwear project will receive support from Green Belt in that they will donate 100% of the profits from sales of the socially-conscious skivvies towards the planting of 10,000 trees in Africa.

The main difference between the David Adjaye Pact underwear and the previous design is that David chose to go with green for the color of his green undies. Makes perfect sense.

SCORE
1.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 50%
Activity 0%
Freshness 8%

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