Online clothing retailer PACT has recently launched a line of sustainable underwear by Yves Behar.
Yves Behar considered every detail with this sustainable underwear project: It's made with organic cotton, shipped in compostable bags, made according to environmental standards, 10% of the profits go to social and environmental organizations, and the print on the sustainable underwear is reflective of the organizations.
Implications - With society becoming tired of corporations selling products purely for profit, many companies are turning to the idea of "social business." Consumers are looking for items that will not only benefit their own needs, but also help others at the same time. Companies should consider how their own products can be used to improve certain social issues of the world at large.
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