Starbucks' new Dark Mocha Frappuccino is a flavor that will only be offered at select locations – in its 1500 Starbucks locations in Targets across America.
Starbucks' Frappuccinos tend to be excessively sweet, putting consumers who don't have a sweet tooth off. The Dark Mocha Frappuccino on the other hand is able to appeal to this consumer base, offering a beverage that is based in extra dark cocoa along with its usual espresso, milk, ice and whipped cream.
The fact that this beverage is only being offered at Target locations is indicative of two things – that the brand is seeking to create more buzz around the product by enhancing its exclusivity, and that it is likely testing to see how well the beverage does for later release.
Dark Chocolate Retail Beverages
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