Unashamedly Dank Double IPAs

This Heavy-Duty IPA Combines Dank and Tropical Flavors

Suburban Chicago-based brewery Alter Brewing may have only been around for seven years so far, but the brewery made a name for itself very early on in its existence with the advent of its 'Alter, Dank You' double IPA, which is precisely why an upgraded and reinvented version of this hoppy delight is being reintroduced to market.

While dankness may have negative connotations in certain circles, the fact of the matter is that Alter Brewing celebrates and fetes the dank quality of its hop blend. Accordingly, a truly unique blend of hops was formulated this year to be able to guarantee a delightful and memorable drinking experience, with CryoPop and Eureka varieties of hops doing the honors.

Alter Brewing describes 'Alter, Dank You' as a 'heavy-duty double IPA' that comprises an explosion of dank and tropical flavors and aromas.

Image Credit: Alter Brewing

Dank Ipas
Brewers can explore different hop varieties and blends to create unique dank IPAs with intense flavors and aromas.
Craft Beer Innovations
Breweries can differentiate themselves by developing and popularizing unique beer styles and flavors.
Microbrewery Boom
The increasing demand for unique and flavorful craft beers provides an opportunity for new microbreweries to enter the market.

Industries Being Reshaped

Craft Beer Industry
Craft beer breweries can capitalize on the trend of intense and unique beer flavors by experimenting with new hops and brewing techniques.
Food and Beverage Industry
Restaurants and bars can attract customers by offering a unique selection of craft beers, including dank IPAs.
Agriculture Industry
The demand for unique hop varieties and blends can drive innovation in the agricultural industry to develop superior hops with desirable flavors and aromas.
SCORE
0.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 4%
Activity 7%
Freshness 12%