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Undercover Science Shows

Author Daniel H. Pink Hosts National Geographic's Program Crowd Control

— November 24, 2014 — Pop Culture
Behavioral scientist and bestselling author of five top books Daniel H. Pink recently teamed up with National Geographic to host a television series entitled Crowd Control. The program uses entertaining experiments to test and reevaluate common cultural problems. The show is designed with a dynamic power of the group set up to tackle ongoing social issues from jaywalking to public urination with fun, interesting and sometimes outlandish investigations.

The undercover theme of Crowd Control really gets to the heart of peculiar social behaviors that many of us wouldn't openly admit we partake in -- such as double dipping at a party. Using hidden cameras, entertaining tests and a wide variety of subjects, Pink uncovers how our social behaviors change once variables, limitations and rewards are put into place. Pink's compelling and enjoyable teaching style ensures that learning about behavioral science is a breeze. The first episode, Lawbreakers, premiers tonight on National Geographic at 9PM ET.
Trend Themes
1. Crowd-control Experiments - The rise of entertainment-based experiments that tackle social issues offers disruptive innovation opportunities in the education and media industries.
2. Undercover Experiential Learning - The use of undercover tests in teaching behavioral science presents new opportunities for innovation in the education and retail industries.
3. Rewards-based Behavioural Change - The trend towards using rewards and incentives to encourage behavioural change creates innovation opportunities in the healthcare and employee wellness industries.
Industry Implications
1. Education - Educators can develop new curriculums that use entertaining experiments to teach behavioral science and change social behaviors.
2. Media - Media companies can create crowd-control programs that use dynamic group setups to tackle ongoing social issues with engaging and entertaining experiments.
3. Retail - Retailers can use undercover tests to gain insights into customer behavior and create personalized shopping experiences that change the way customers interact with their products.
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