The Dangerous Dan's campaign boasts a creative way to gain the Toronto-based restaurant some attention. Judging by the beefy bar's name, Dangerous Dan's is not for the faint-hearted.
The campaign clearly communicates the killer cholesterol cuisine that Dangerous Dan's is proud to serve. With some of the best copy I've ever seen, the Dangerous Dan's campaign makes such confident statements as "22% of Ontarians are obese. We can do better."
Implications - The restaurant and food market is now over-saturated with health-conscious consumption, but the desire for greasy indulgence still exists -- and strongly, might I add. Appealing to those who are avidly anti-vegetarian and who crave artery-clogging feasts is a surefire way to get noticed and spread word of mouth quickly.
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