Dana Boulos photographed Wilhelmina's Ariel Beesley for this exclusive C-Heads editorial inspired by Harmony Korine's 1977 drama 'Gummo.'
The film follows the lives of residents of a Midwestern town recovering from a devastating Tornado. IMDB describes the plot of the film: "Lonely residents of a tornado-stricken Ohio town wander the deserted landscape trying to fulfill their boring, nihilistic lives."
Beesley perfectly channels Chloe Sevigny as Dot, a young woman who is raising her younger sister with her twin. The aesthetics of the editorial completely mirror the Vaudevillian style of the film. Boulos was assisted by stylist Kristy Barros, makeup artist Jenne Kristina and hair stylist Danny Rishoff. Together, the team created a look consisting of thrift store clothes, glossy lips and a 'Farrah' hair 'do.
What Makes This Trend Stand Out
- Vaudevillian Style Revival
- Opportunity for brands to tap into the nostalgic appeal of vaudevillian fashion and aesthetics in their marketing campaigns.
- Indie Film-inspired Editorials
- Fashion publications can collaborate with photographers and stylists to create editorials that capture the essence of cult indie films, offering a unique visual experience for readers.
- Retro Thrift Store Fashion
- Increasing demand for vintage clothing and thrift store fashion, presenting an opportunity for retailers to curate and sell sustainable and unique apparel.
Sectors Adopting This
- Fashion
- Fashion brands and publications can explore the vaudevillian and film-inspired aesthetics to create innovative and captivating campaigns and editorials.
- Photography
- Photographers can use the artistic influence of cult films to create visually striking editorials, attracting clients seeking unconventional and creative imagery.
- Retail
- Thrift stores and vintage retailers can capitalize on the growing interest in retro fashion by offering curated collections of unique and sustainable clothing options.
